Ölefanten — Premium Rebranding & Packaging Design

Rebranding and packaging design for Ölefanten, a German boutique brand specializing in high-quality oils, vinegars, and aperitifs.

The main challenge was to transition the brand’s identity from its traditional, playful roots into the luxury culinary sector. The original, literal elephant logo was reimagined into a sleek, minimalist, single-line icon. Rendered in a rich copper finish against deep dark tones, the new mark balances modern sophistication with the brand's heritage.

For the packaging line—including the Black Aceto Balsamico—I developed a bold, tactile aesthetic. The custom-shaped matte labels feature sweeping copper hot-stamping on high-gloss bottles, creating a premium look and feel. From the bottle on the table to the storefront signage and embroidered chef aprons, the new identity seamlessly positions Ölefanten as a top-tier gourmet brand.